14 Principles

The Skunk Global Creed

How we build products for creatorpreneurs. 14 principles adapted from the legendary innovation lab that changed aerospace forever.

Inspired by Kelly's 14 Rules from Lockheed Martin's Skunk Works

or browse each principle below

Own Your Vision

No committees, no compromise. Full autonomy to build what matters.

Deep work over busy work. Dedicated space, minimal distractions.

Few excellent people beat many average ones. Quality over headcount.

Launch fast, improve constantly. Simple systems with flexibility to change.

Code over meetings. Minimum bureaucracy, record what matters.

Financial clarity always. Know what you've spent, what's committed, what's projected.

Choose dependencies wisely. Simple and proven over complex and trendy.

WordPress handles core, hosts handle servers, we handle product. Don't reinvent.

Use what you build daily. If you won't use it, why should anyone else?

Define scope before code. Agree on what you're building before you build it.

Revenue over investment. Independence over growth-at-all-costs.

Real relationships, not tickets. Close cooperation cuts misunderstanding to a minimum.

Ship products, not press releases. Stealth until ready.

Reward performance, not headcount. Quality of output, not size of team.

Follow our journey as we build products guided by these principles. Every decision, every trade-off, documented transparently.