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13

Principle 13 of 14

Build Before You Announce

Access by outsiders to the project and its personnel must be strictly controlled by appropriate security measures.

— Kelly Johnson, Skunk Works Rule #13

How We Apply This at Skunk Global

We're not here for the spotlight. No chasing podcast appearances, no angling for conference keynotes, no building a personal brand on the back of products that don't exist yet. The original Skunk Works built in secret because secrecy enabled speed—and because the work mattered more than the recognition. We operate the same way: heads down, building. We don't need to be honored on stage or featured on screen. We just want to build software that doesn't stink. You'll know we're doing our job when the products speak for themselves.

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Explore the complete Skunk Global Creed and see how we apply these principles to building products for creatorpreneurs.

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