Chapter
Speed Foundations
Understand why speed matters and how to measure what you're optimizing.
A 1-second delay in page load time costs you 7% of conversions. Speed isn't a nice-to-have — it's a business metric.
Key Takeaway
Speed affects everything: rankings, conversions, user experience, and revenue. Every optimization you make pays dividends across all these areas.
Why Speed Matters
7%
Conversion Drop
Per 1-second delay
53%
Bounce Rate
If load > 3 seconds
88%
Won't Return
After bad experience
Core Web Vitals
//Target Scores:
- LCP: Under 2.5 seconds
- INP: Under 200ms
- CLS: Under 0.1
What Slows WordPress Down
Don't Do This
Do This Instead
What You'll Learn
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